Fred Perry Laurel
Launched at Wimbledon in 1952, The Fred Perry polo shirt was an immediate success.
The brand is best known for its Laurel logo, which appears on the left breast of the tennis shirt.
The Laurel logo, based on the old Wimbledon symbol, was stitched into the fabric of the shirt instead
of merely ironed on. The polo shirt was only available in white until the late 50's when the mods picked up on it
and demanded a more varied colour palette. It was the shirt of choice for diverse groups of teenagers throughout
the 1960's and 70's, ranging from the skinheads to the northern soul scene and Manchester's very own ''Perry Boys''.
Today the Laurel classics range of the brand offers everything from shirts, knitwear and accessories to slim-fit trousers, though
the heritage fit polo's remain a constant, made in England, classic.