Posted October 20th 2017 | Posted by dt_admin

BRAND FOCUS DSQUARED2

”Born in Canada, Made in Italy” is the slogan that adorns most of what twin brothers Dean and Dan Caten create and it is this homage to both countries that runs through all of the collections that the brothers produce.
Having moved to Italy in 1991 to launch and create their brand – Dsquared2, the label quickly rose to prominence after joining forces with some of the worlds most famous fashion houses and subsequently making their own debut on the catwalks of Milan with a collection that had the fashion world sitting up and taking note!
In the ensuing years Dsquared2 has grown from strength to strength with each collection showing a strong blend of fine Italian tailoring mixed with luxurious casual wear. Their affection for their homeland of Canada is clear, with each garment featuring the Canadian maple leaf or some strong influence of the Canadian way of life.
Bright, bold with somewhat controversial slogans, Dsquared2 stands alone with its fondness for its distinctive provocative styling and has become a truly iconic and unique brand.
Dsquared2 is loved and adored by many and this is influenced by its passioante celebrity following. Cristiano Ronaldo, Pep Guardiola, Michael Buble along with almost every famous footballer worldwide, are snapped wearing Dsquared2 jeans almost daily.
Having been the official suppliers to Juventus FC, Barcelona FC and now fashion partner to Manchester City FC it is easy to see why.
The Autumn/Winter 2017 collection is taking a city style to the Canadian Winter mountains where glamour meets grunge, with bold statements across knitwear, sweatshirts and of course jeans all constructed with the essence of Dsquared2.
With an equally bold and typically ‘on fashion’ collection on its way for Spring 2018, the creativity and flair to push boundaries and create the unexpected will not fail to inspire.

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